New CREAL’s AR display ready for integration by early 2024

Back in 2017, the year of CREAL’s inception, it was clear to us that the display was the bottleneck and weakest part of the AR industry and needed to undergo a revolution. So was born our mission, which remained strong until today: delivering the much-needed healthy and natural visual experience into AR. Over the span of nearly 6 years, we have developed 7 fully working prototypes. With each iteration, we’ve not only shrunk the display’s footprint but also significantly elevated the quality of the image, improved efficiency, and reduced cost. And most importantly, one thing stayed core to all of them: real depth of the digital content.

While working on each component, from the display to the lens, we never wave in our commitment to ultimately deliver a light field display to power AR glasses. And today, we proudly announce the commercial availability of our light field display technology for integration into AR products by early 2024, including genuine depth in the digital content, transparent ophthalmic lens, high brightness, and high resolution.

While the near-eye display space is being approached by many and in multiple ways (passthrough solutions, monocular projection, varifocal display, etc.) we are confident that our light field display is key and unique in fully addressing vision issues faced by all players in the AR industry. The vision issues associated with all the current AR devices on the market (focal rivalry and vergence-accommodation conflict) are indeed still unsolved. The industry’s recommendations to place the digital content far from the user only sidestep the core issues and disregard applications within arm’s reach distances.

More broadly, our light field display projects an image that fully supports the natural mechanism of the human eye, enabling long-time use and comfortable visual experience at any distance, from micro precision tasks to expansive content, for everyday and professional applications. With our display, the visual experience is just more correct, it’s a true 3D, without compromising on the image quality, computational power, or system architecture.

But we didn’t stop there. To ensure the simple and scalable production of our display, we designed our optical engine reference design with tried-and-true technologies that seamlessly integrate into today’s manufacturing ecosystem. So, although the system is unique, it is manufactured with proven processes that were successfully scaled in the past. 

Feel free to reach us at for more information.