A new era of digital visualization in vision care
Like many technological shifts, the move from analog to digital has unlocked incredible opportunities for disruption and innovation, enabling more user-friendly experiences across industries. Books, music, television, telephones, and photography—these and many others have been transformed by digital advancements, greatly enhancing how we interact with them. Yet, vision care has surprisingly remained rooted in analog methods. The eye exams we undergo today aren’t much different from those our grandparents experienced.
Today, our partnership with ZEISS, a trusted leader in vision care, brings the long-overdue digital revolution to this industry. By moving beyond AR into next-generation vision care, CREAL’s light field display technology empowers hardware manufacturers to create innovative, user-centered solutions that reimagine vision testing.
For more insights on the partnership and project, check out this interview with Jochen Fuchs, Head of R&D Vision Technology Solutions, and Tomas Sluka, led and edited by Olga Raz, Director of Technology for Optics and Optical Systems at Optica.